How Travis Kelce's Life Changed After Getting Close To Taylor Swift

It may not be a "Cardigan," but did you grab your Travis Kelce jersey? Because plenty of newfound fans sure did! If you didn't have the Super Bowl champ's jersey before his rumored romance with Taylor Swift, it might be hard to get your hands on it now.
In late September 2023, the "Love Story" singer attended the Kansas City Chiefs vs. Chicago Bears game, according to ESPN. Repping red and white for the Chiefs, Swift cheered on Travis from the sidelines. Although Swift was not wearing Travis' No. 87, everyone knew she was there for the football player. And what better way to support Swift's reported new relationship than by buying Travis' jersey?
After Swift's appearance, Travis' jersey sales skyrocketed astronomically. Fanatics, a sports retail company, told NPR the tight end's jersey sales increased by 400%! The company revealed, "On Sunday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com." The football star jumped from No. 19 in sales to the top five. Talk about that Swift boost! When Travis' brother, Jason Kelce, filled him in on the jump in sales on "New Heights," Travis was surprised. He said, "Jesus! Damn sounds like the Swifites are also a part of Chiefs kingdom." They definitely are, and as long as this romance continues, Swifties will support Kelce in any way they can.
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